Let’s settle this! As a store owner, you definitely want to get found online and drive more traffic and sales to your BigCommerce store. Search Engine Optimization (SEO) is key. BigCommerce SEO helps your e-commerce site stand out in Search Engine Result Pages (SERPs), most ideally Google.
After all, setting up a shop isn’t doing you any favors if no customer shows up to buy.
As an e-commerce entrepreneur, staying on top of the latest SEO BigCommerce best practices is crucial to success.
The SEO landscape changes fast, but follow these top 10 tips, and you’ll be ahead of the curve.
At Cronix, we believe in doing more than talking. So, let’s dive into this BigCommerce SEO guide without further ado!
1. Optimize Site Structure and Navigation
The first and most essential BigCommerce SEO tip is optimizing your site structure and navigation
You must use descriptive page titles, headers, and meta descriptions. Think about what keywords your target customers would search for and incorporate them in your page titles and meta descriptions. Keep these concise while highlighting your page’s content and value.
Next, build an intuitive site navigation with dropdown menus to make it easy for visitors to find what they need in as few clicks as possible. An effective SEO BigCommerce strategy includes linking to related products, categories, and content from each page. The easier you make it for search engines to crawl your site, the higher your rank!
Also, minimize the number of redirects on your site. Redirects confuse search engines and dilute the power of your link equity. They can also frustrate visitors. Review any unnecessary redirects and remove or replace them.
By optimizing your site structure and navigation, you’ll provide a better experience for visitors and search engines alike. If you need expert assistance, you can always seek dedicated BigCommerce SEO services to boost your efforts. Your improved rankings and traffic will prove the effort was well worth it. Focus on what matters to your customers, and the rest will follow!
2. Improve Page Load Speeds
One of the most widespread BigCommerce SEO problems is slow-loading webpages. Studies show that slower sites lead to lower rankings and higher bounce rates. Therefore, you must aim to speed up your page load times.
Use Image Optimization Tools
Compress your photos or images to reduce their size without sacrificing quality. This speeds up load times and creates a better user experience. Free tools like TinyPNG, JPEGmini, and Compressor.io can optimize your images with just a few clicks.
Redirects happen when a Uniform Resource Locator (URL) sends users to a different URL. While some redirects are useful, too many can slow down your site. Review your redirects and remove any that are unnecessary.
Choose a Fast Theme
This is one of the most simple BigCommerce SEO tips. Not all themes are created equal. Some load much faster than others due to efficient coding and minimal bloat. Always choose a theme built for performance.
Limit Third-Party Apps
While apps and integrations are useful, each one you add might slow down your site a bit. Only install the apps that provide the most value. When possible, choose apps that are well-optimized for BigCommerce SEO, speed, and performance.
By making these improvements, you’ll speed up your BigCommerce store, solve some of your BigCommerce SEO problems, and move up in the search rankings. Most importantly, your customers will be grateful to you for a fast, frustration-free shopping experience.
3. Enhance On-Page BigCommerce SEO Elements
To improve your on-page SEO BigCommerce, focus on these elements:
Page Titles and Meta Descriptions
Your meta descriptions and page titles are the first things searchers see for your pages in results, so make them compelling. Aim for 55-65 characters for meta descriptions and keep page titles under 65 characters. Include your target keywords and phrases in both.
This is BigCommerce SEO 101. Use header tags (H1, H2, H3) to structure your content logically. Your H1 tag should be your page title. H2 tags should represent main sections, and H3 tags for subsections. Include keywords in headers.
Images enhance your page but also provide an opportunity for BigCommerce SEO. Use alt text for all images with your target keywords and phrases. The alt text enables search engines to understand the content and topic of the image.
Every high-quality BigCommerce SEO guide tells you this – link to other useful content on your site. Use anchor text with keywords to help search engines discover your internal linking structure. Internal links also help keep customers on your site longer.
During your BigCommerce SEO efforts, aim for at least 300 words of relevant content on each page. Include your target keywords and phrases throughout the content, especially in the first 100 words, while still sounding natural. Keep sentences and paragraphs short and snappy for easy reading.
Include your keywords in the page URL, especially for product and category pages. For example, use /blue-t-shirts/ instead of /1234/.
Keeping your on-page SEO BigCommerce elements optimized will ensure your BigCommerce store has the best chance of ranking well in search and being found by more customers.
4. Build High-Quality Backlinks
Next up is one of the most essential BigCommerce SEO tips. Work on building high-quality backlinks to your store. Backlinks are links from other sites that point back to your store. The more authoritative sites that link to you, the better.
You can contact industry influencers and ask if they can link to your store content or product pages. Provide them with useful resources, content, or products they can link to. You can also do guest blogging on other related sites in your niche and include links back to your store within the posts.
To strengthen your BigCommerce SEO further, build relationships with complementary businesses and see if you can set up reciprocal linking. For example, if you sell hiking gear, link to a site that sells camping equipment and ask them to link back to you. These types of relevant links help build authority and ranking power.
Participate in link roundups and link exchanges within your industry. Many sites publish lists of the “best of” certain products, tools, or resources. Pitch them to be included in their lists. You link to them; they link to you – it’s a win-win!
Using a mix of these tactics to gain high-quality backlinks from authoritative, relevant sites is key. Focus on earning links organically through relationship building and outreach.
Avoid low-quality link farms or paying for links, which can negatively impact your search rankings. With time and effort, cultivating strong backlinks as part of your BigCommerce SEO will help propel your store to the top of the search results.
Link to Related Products
Link to accessories, components, or complementary products from product pages. For example, if you sell cameras, links to lenses, tripods, memory cards, etc. This helps search engines determine the relationships between products.
Link to Helpful Resources
Link to FAQ pages, care guides, manuals, or other resources from product pages. For example, link from a product page for a technical device to an FAQ or manual to help customers get the most from their purchase.
Link to Similar or Alternative Products
Suggest comparable or substitute products through internal linking. For example, link from a product page to similar but less expensive options or an upgraded or premium version. This helps with BigCommerce SEO and gives customers multiple choices.
5. Local BigCommerce SEO
Local SEO helps your BigCommerce store rank higher in local search results and helps receive more foot traffic if you operate through a brick-and-mortar shop or store as well. To improve your local BigCommerce SEO, follow these tips:
Claim Your Google My Business Listing
Google My Business is essential for ranking in local search and maps. Claim your free listing and keep your business info up to date. Upload photos, post updates, and encourage customer reviews.
Optimize Your Store Address
Double-check that your full store address, including suite number, is consistent across your website, Google My Business, and other directories like Bing Places, Yelp, Yahoo Places, etc. Inconsistent or incomplete address info will hurt your local rankings.
Focus On Local Links
Build links from locally-focused sites in your area, like neighborhood associations, chambers of commerce, and local media publications. Local links carry more weight for local SEO BigCommerce.
Encourage Online Reviews
Positive online reviews from Google, Facebook, Yelp, and other sites boost your local search credibility. Gently prompt happy customers to leave reviews on the sites where you have a business listing. Respond to all reviews in a timely, positive manner.
Sponsor Local Events
Sponsoring local events, sports teams, or organizations is a great way to build community goodwill and raise local brand awareness. Promote your sponsorships on your website and social media to improve your local BigCommerce SEO.
Optimize for Local Search Terms
Use location-specific keywords, your city/state name, and zip code on your site to help search engines determine your target location. Mention your location prominently on your home page, product pages, and blog posts. Optimize page titles, headings, and content for local search.
All the above practical BigCommerce SEO tips are sure to elevate your local search rankings significantly.
6. Have A Robust Content Strategy
Having a great content strategy is key to boosting your BigCommerce SEO and ranking well in search engines like Google. As a BigCommerce store owner, focus on:
- Creating helpful content. Write blog posts, guides, and how-to’s on topics that benefit your customers. For example, “The Ultimate Guide to Choosing an Engagement Ring” or “10 Tips for Throwing an Unforgettable Birthday Party”.
- Posting consistently. This keeps your site fresh and gives search engines more pages to index.
- Optimizing content for BigCommerce SEO. Use target keywords in your page titles, headers, and content. Make content scannable by using bulleted lists, short paragraphs, and images.
- Promoting your content. Share blog posts and resources on social media platforms like Facebook, Instagram, and Pinterest to increase traffic. Email your customer list to announce new content.
- Analyzing and improving. See which content resonates most with your audience. Look for opportunities to build on popular topics by creating updated or more in-depth content. Make improvements to underperforming content or consider archiving it.
By developing a comprehensive content strategy, you’ll be well on your way to getting rid of BigCommerce SEO problems. It will also establish your business as an authority, increase brand visibility online, and ultimately drive more organic traffic and sales. But remember, content is king only if you keep working to improve it over time.
7. Use Internal Linking to Your Advantage
Make sure internal links are working correctly and going to the right pages. Check that product names, categories, and other anchors match the page they link to. Broken internal links will hurt your BigCommerce SEO and user experience.
Using internal links strategically helps search engines crawl your site, reinforces connections between related content, and provides a better customer experience. Keep internal linking in mind as you build your product catalog and content to improve BigCommerce SEO.
8. Leverage Social Media for BigCommerce SEO
Social media is a mighty tool in today’s scenario that can complement your BigCommerce SEO efforts. Posting your product photos, special event announcements and blog content on relevant platforms can expose your store to potential customers.
You can also run giveaways and contests on your social media account to enhance engagement. Moreover, offer special coupons and promo codes to get customers to take action.
9. Stay Updated With BigCommerce SEO Latest Trends
To rank high in search results, you need to stay on top of the latest BigCommerce SEO trends and best practices. Things change quickly in the world of search engine optimization, so make it a habit to:
- Read blogs from BigCommerce and other ecommerce experts regularly. Look for posts about rankings updates, algorithm changes, and new optimization techniques.
- Follow leaders in the e-commerce and BigCommerce SEO space on social media. They frequently share news and insights that can help you gain an edge.
- Check for updates to BigCommerce’s SEO guide and resources at least once a month. They work directly with Google and other engines to provide the most up-to-date recommendations.
- Stay on the lookout for new BigCommerce SEO tips, tools, and plugins that can streamline your efforts. But be careful not to make drastic changes too quickly without testing.
- Review your key metrics and rankings weekly to spot any drops or opportunities right away. The faster you notice and respond to changes, the less of an impact they’ll have on your traffic and sales.
Keeping your SEO knowledge and skills sharp is well worth the time investment. Small tweaks and improvements made in response to the latest trends can help in solving many of your BigCommerce SEO problems and help your store’s visibility and revenue. Focus on progress, not perfection, and never stop learning!
10. Monitor and Analyze
Once your BigCommerce SEO activities are on track and your store is set up and optimized, it’s essential to monitor how it’s performing to ensure continued success. Keeping a close eye on critical metrics and making data-driven decisions will help you stay ahead of the competition.
Checking your store’s analytics regularly is necessary. See which products and categories are performing well and driving the most traffic. Look for any drops in traffic or sales and make adjustments.
Track how many visitors are coming from organic search, paid ads, or social media, and double down on what’s working. Measure bounce rates, time on site, and exit pages to improve user experience. This will help you get the most out of your BigCommerce SEO efforts.
Use BigCommerce SEO tools like SEMrush, Ahrefs, or Moz to monitor your search rankings for important keywords. See which pages have moved up or down and make changes to dropped pages.
Look for new keyword opportunities and create content to rank for those terms. Keep track of Google algorithm updates, and make sure your store remains compliant.
Do an Audit
Conduct periodic audits of your store to check for any technical issues like broken links, slow page load times, or duplicate content that could hurt SEO BigCommerce. Ensure your store’s architecture, internal linking structure, and URL paths are optimized.
Review product pages, category pages, and your homepage to confirm all elements like title tags, meta descriptions, alt text, and content are optimized. Make any needed fixes or improvements to keep your store in good shape.
Ask for reviews and testimonials from happy customers to build social proof. Regular feedback will help you identify some mistakes that may get ignored otherwise.
It’s a Wrap
There you have it! This was Cronix’s comprehensive BigCommerce SEO guide to optimize your SEO. The ten tips discussed above can be game-changing for your business. Effectively implementing even a few of these tactics can work wonders in driving more traffic and sales!
Now get on enhancing your BigCommerce SEO and watch organic traffic rolling into your online store.
If you’re keen on seeing your e-commerce business flourish, a little help can get you a long way. Cronix LLC is a highly touted development agency providing top-notch BigCommerce SEO services. Our SEO experts specialize in all aspects of digital marketing to help you achieve organic growth in the least possible time.
So, quit sitting back and waiting for search engines to find you. Instead, take action by partnering with us. Shake hands with Cronix and watch your BigCommerce store spell profits! Get in touch today.