Nothing beats the joy of witnessing consistent web traffic when managing your business website. But, a few months later, most businesses may ask themselves – where did all the traffic go? This is when an SEO expert agency comes in to help. Creating a professional website is only one step in the long journey of building a successful business online.
Choosing an SEO company can make the difference between generating organic leads or decreasing organic search ranking. If you are looking for the best SEO services online, you might have searched for different SEO companies. This article details what SEO is and how to choose an SEO expert agency for your business.
What is an SEO Company?
Now that you are learning about SEO companies, you might have heard about the benefits of SEO and why every online business needs to be search engine optimized. If you are new to digital marketing, SEO can be a complex and technical practice. An SEO company specializing in website optimization is your partner in improving your website’s visibility on search engines. Better visibility implies more website traffic which means more leads and sales. Search engine optimization is changing the content and design of your website to make it more favorable to search engines. The more search engine optimized your website is, the more likely your site will rank on the first page of SERPs (Search Engine Results Pages).
Is Hiring an SEO Company Worth It?
If you are a business owner considering whether SEO companies work or if it is worth investing in an SEO agency, this section is for you. A good SEO expert agency has specialized experience in helping businesses rank high on search engines. The SEO experts know what it takes to optimize your website for search engines like Google, Bing, and Yahoo. Here is what an SEO agency can offer:
- Website audit
- Customized SEO strategy
- Competitor analysis
- On-Page SEO services
- Off-Page optimization, and much more.
Is it worthwhile to invest your money in SEO management services? If you find a reputable and experienced SEO agency, investing in their services can lead to significant advantages as the agency refines your content and implements various strategies to enhance your website’s visibility.
How to Choose an SEO Company?
A good SEO agency will ensure you the following benefits:
- Outstanding page experience
- Quality backlinks to your website
- Internal linking structure
- Optimized images
- Optimized metadata
- Schema markup
- Quality content creation and marketing
Here are some factors to consider while choosing an SEO company for your business:
Check Market Reputation
Everyone follows this untold rule for buying anything– verify the buyer’s reputation in the market. According to 2022 statistics, 95% of customers read a review before purchasing from a business they haven’t used before. So, how do you verify the market status of an SEO agency? Here are some popular ways:
- Checking their “About Us” page
- Customer testimonials
- Research online reviews, or
- Visit the websites of their customers
When you refer to their “About Us” page, you will learn about what the company offers, where they are based, how long they have been in business, and which customers they have served SEO.
You can read online reviews about the company on trusted sites or check their customers’ websites. A good company will be transparent about who they worked for and how long. You can confirm this by checking their reputation outside the agency’s website. But remember that good reviews don’t always represent a great company.
Transparency in the SEO Process
You will come across many SEO agencies that claim to build links, rank your site higher, generate leads, etc. Most agencies stop at providing promising results and expect you to trust them for their word. A good SEO expert agency should be detailed and transparent about its tools and strategies. They should make a detailed explanation of each stage of their process. They may reveal their SEO business team and share case studies about how they helped their previous clients. When you find a company that shows precisely what they offer, that’s a trustworthy SEO expert you can rely on.
Command Over Social Media
Today, people of all ages use social media to create connections, build businesses, or share their daily routines. A robust SEO company is well aware of social media and the appropriate ways to promote your business on multiple social media platforms. Advertising and sharing content consistently on Facebook, Twitter, LinkedIn, and other platforms can increase brand awareness and connect with your audience.
Know How They Measure Results
Any website owner dreams of securing the #1 spot on SERPs. But, the sole purpose of SEO doesn’t end here. The ultimate goal of the SEO strategy is to help businesses generate leads and revenue. Good SEO companies are well aware of this fact, and they look beyond rankings and key performance indicators. Some KPIs include website traffic, conversion rates, revenue generated, and the number of leads made. They should clearly explain these metrics and why they are essential to the success of your SEO efforts.
Ask your SEO company what strategies they use to accomplish results for their prospects. Anytime you feel they seem shady or unethical, you should raise concerns or leave them immediately. Google no longer encourages any of the black hat SEO tactics that were widely used in the past for higher search engine rankings. These included buying links, participating in link schemes, keyword stuffing, or hidden links. If Google learns about any of these tactics, your website will ultimately be penalized and removed from the search engine. A good SEO expert agency will be happy to reveal the white hat tactics used in their strategy.
A good SEO agency will maintain regular communication with you. You should look for online reviews, talk to them, and research their previous clients’ achieved results. Choosing the perfect SEO expert agency for your business needs thorough research on the available options, asking the right questions, and looking out for proof of results. Of course, budget and time of submission play a significant role in decision-making.
Cronix is a leading provider of BigCommerce SEO services, helping businesses achieve higher search engine rankings. We offer a comprehensive range of services tailored specifically for BigCommerce websites. Cronix LLC ensures that every SEO aspect of a BigCommerce website is fine-tuned to improve its visibility. Get in touch with Cronix’s dedicated team of SEO professionals to gain success in online business.
We hope this guide helped you identify a good SEO agency for your business needs. Thanks for reading!