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Headless ecommerce Platform: What You Need to Know

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So you want to upgrade your online store to something more flexible and innovative? Headless e-commerce may be the solution you’ve been looking for. As an e-commerce business owner, you need the freedom to adapt to changes and stay ahead of the competition quickly. With a traditional e-commerce platform, you’re stuck using the built-in front end and limited to the platform’s features and integrations. On the flip side, a headless ecommerce platform gives you the power to build a custom front-end and connect any back-end service you want.

You get to pick and choose the headless e-commerce architecture that works for your needs.

In this article, we’ll explore headless e-commerce, how it differs from traditional e-commerce platforms, its main benefits, and some options to get you started. 

By the end, you’ll know if headless commerce platforms could help revolutionize your online store.

What Is a Headless ecommerce Platform?

A headless e-commerce platform is an e-commerce system that separates the front-end presentation layer from the back-end commerce functionality.

The front end includes the website or mobile app that customers interact with. The back end handles the inventory, cart, checkout, payments, shipping, and other commerce processes.

With headless commerce platforms, you can use any front-end framework, content management system, or UI tool you want to build the customer experience. The back-end commerce API exposes the necessary data and functions to power the shopping experience.

This decoupled approach provides a lot of flexibility and control. You can:

  1. Easily launch new front-end experiences without having to rebuild the back-end commerce functionality.
  2. Use different front ends for different channels like web, mobile, smart speakers, and more.
  3. Swap out one front end for another whenever needed without disrupting operations.
  4. Scale the front end and back end independently as needed.
  5. Reuse the same commerce back-end for multiple customer touchpoints.

The downside is the added complexity of integrating the front-end and back-end systems. You’ll need developers familiar with the API and front-end frameworks to build and maintain the integrations.

Overall, a headless commerce architecture is ideal for brands looking to deliver innovative, omnichannel shopping experiences. With some technical investment, headless provides a stable yet flexible foundation for digital commerce.

The Key Benefits of Headless E-commerce

Going headless with your e-commerce platform means separating your front-end content and user experience from the back-end business logic and data storage. This modern approach has some major benefits for online businesses:

  • Flexibility and Control: You have full control over the front-end design and can easily change the UI and user experience without affecting back-end operations. You’re also not locked into the design constraints of a traditional monolithic e-commerce platform.
  • Future-Proof Technology: Headless commerce solutions decouple the front and back end, so you can upgrade or swap out either end independently as new technologies emerge. Always stay on the cutting edge!
  • Omnichannel Experiences: With headless e-commerce platforms, you can create unique storefront experiences for any device or channel. Optimize the experience for web, mobile, voice, chatbots, and new channels.
  • Integrations Galore: Headless e-commerce competes with most existing business tools and services. Easily integrate your e-commerce store with marketing automation, ERP, POS, and more.
  • Better Performance: Separating the front end from the back end also leads to faster page load times. The front end must only load the user interface, not the back-end logic and data.

If flexibility, control, and future-proofing your e-commerce business are priorities, then adopting a headless commerce architecture could be perfect for you. While it does require technical resources to set up and maintain, many merchants find the benefits well worth the investment.

Overall, the best headless e-commerce platforms empower you to provide the kinds of innovative digital experiences your customers crave.

Top Headless Ecommerce Platforms

When it comes to headless commerce solutions, you have a few major platforms to choose from. Here are the best headless e-commerce platforms and what they offer:


BigCommerce is a popular SaaS e-commerce platform that offers headless capabilities. With BigCommerce, you get a user-friendly dashboard to manage your store and product catalog, along with APIs to access your data and build custom storefronts.

BigCommerce integrates with leading CMSs like WordPress, Drupal, and Sitecore. The BigCommerce headless platform is a bit pricey but offers lots of built-in features like marketing tools, shipping, and payment integrations.


Like BigCommerce headless, Shopify is a popular e-commerce SaaS platform with a headless API. Shopify offers a simple dashboard to manage products, orders, and customers. You can then use the Storefront API to pull data from Shopify and build a custom storefront on the CMS of your choice.

Shopify has somewhat more advanced features like its POS system, wholesale channels, and marketplace integrations. Hence, it is one of the best headless e-commerce platforms. Pricing is a bit steep, though they do offer a lower-cost “Lite” plan.


Magento is an open-source online commerce platform with a headless commerce architecture. Its Community Edition is free to download and install on your own server. The software is highly flexible but can be complex, requiring developer resources.

Magento Enterprise Edition adds premium support and features but at a significant cost. A major benefit of Magento is that it’s open source, so you have full control and ownership over the platform. However, you do need technical resources to install, maintain, and customize the software. Magento integrates with many CMS and marketing platforms.

In summary, you have solid options for headless e-commerce solutions, whether you want an easy-to-use SaaS platform or an open-source self-hosted solution. Your choice depends on your technical skills, resources, and business needs. But with APIs and CMS integrations, any of these platforms can power a custom online storefront.

Headless Ecommerce vs. Traditional E-commerce

Headless e-commerce platforms offer some key advantages over traditional e-commerce sites.


With headless e-commerce platforms, the front end (what customers see) is decoupled from the back end (the business logic and data storage). This means you have the flexibility to display products on any front-end channel – a website, mobile app, voice assistant, smartwatch, virtual reality experience; you name it.

You aren’t limited to the templates and functionality of the headless e-commerce platform. You can:

  • Design a custom experience for your brand without being locked into a specific platform.
  • Easily make changes to the front end without impacting the back end.
  • Reach customers on any device or channel.


Headless e-commerce is built for growth. As your product catalog, order volume, and customer base expand, a headless ecommerce architecture can scale efficiently. The API-first nature means you can leverage the power and scale of major cloud platforms.


In the fast-changing world of ecommerce, headless commerce solutions help ensure you stay ahead of trends. When new channels, devices, or technology emerge, you can quickly adopt them without migrating platforms. Your content and data remain separate from the presentation layer, so you’re never locked into a specific front end.

While traditional ecommerce platforms offer an easy out-of-the-box solution, they lack the flexibility and scalability of a headless approach. Headless commerce solutions paired with a strong content and commerce platform are a winning combination for high-growth brands

The power and control of decoupling your front end from the back end open up more opportunities to create unique shopping experiences and build connections with your customers.

Is Headless Ecommerce Right for Your Business?

How are headless commerce platforms the right choice for your business? Here are some factors to consider:

Business Needs

Headless ecommerce may be ideal if:

  • You have a complex product catalog or inventory system already in place. Headless allows you to leverage your existing back-end.
  • You want maximum flexibility and control over the customer experience. With headless commerce solutions, you have full control over the front end to create unique shopping experiences.
  • You plan to sell on multiple channels. Headless makes it easy to reuse content and integrate it with various channels.
  • You need to frequently update content or make design changes. A headless ecommerce platform simplifies making changes to the front end.

Technical Expertise

To implement headless ecommerce architecture, you’ll need a team with experience in the following:

  • Ecommerce platforms and APIs
  • Front-end frameworks like React, Vue.js, or Angular
  • Content management systems
  • Integrating third-party services

If you do not possess these in-house technical skills, you’ll need to hire an agency or developers to build and maintain your headless ecommerce site.


Setting up a headless ecommerce architecture tends to require a higher initial investment. You’ll need to pay for the following:

  • The headless CMS and ecommerce platform
  • Design and development of the front-end
  • Ongoing maintenance and support

However, a headless ecommerce platform does provide more flexibility and control over the long run. And by decoupling the front end and back end, you avoid being locked into any one platform.

  • You can switch CMS or ecommerce platforms without rebuilding the front end.
  • You have more options to scale and optimize costs. For example, you can choose a CMS and ecommerce solution that suits your needs.

So weigh all these factors carefully. Headless ecommerce offers powerful benefits but may not suit every business or budget. With the right planning and resources, though, headless can be an excellent choice for an innovative shopping experience.

Parting Thoughts

So there you have it, the basics of headless ecommerce platforms and why they might be the right choice for your business. While headless isn’t for everyone, it could be a game-changer for those looking to provide unique customer experiences, scale rapidly, or frequently change platforms.

The future of ecommerce is headless, and you don’t want to get left behind. Take the leap—you have nothing to lose but a head (full of hassles) and an exciting new world of possibilities to gain.

The headless revolution is here. Are you ready to join it?