Bots are everywhere in eCommerce. Learn how to block the bad, leverage the good, and protect your brand in the age of AI.
Bots aren’t just a threat anymore. They’re a constant part of the ecommerce experience.
Some bots are clearly harmful. They place fake orders, flood signup forms, and corrupt marketing data. Others can actually help. Generative AI agents from platforms like ChatGPT, Google, and Perplexity are crawling your site and serving your products to consumers in search results, chat apps, and recommendation engines.
Today, brands aren’t just asking how to block bots. They’re asking which ones to allow, which ones to monitor, and how to keep their data clean while embracing the future of AI-powered discovery.
This white paper explores the full picture. You’ll hear from experts in lifecycle marketing, web development, and fraud protection as we unpack how bots are disrupting the customer journey—and what smart operators can do to protect their performance without getting in their own way. In a landscape shaped by automation and AI, managing bots isn’t just a technical fix. It’s a strategic choice.
Bots impact every stage of the customer journey. This white paper provides a comprehensive playbook to identify which bots are creating noise, which are causing harm, and which represent new growth opportunities.
Automated scripts that place fake orders using stolen cards, exploit promo codes, and flood signup forms, leading to chargebacks and operational waste.
Non-malicious profiles that sync from Shopify into Klaviyo, inflating your checkout started numbers, clogging your flows with ghost data, and causing high bounce rates that risk your sender reputation.
AI crawlers from platforms like Google SGE and ChatGPT that interpret your site to generate answers, fundamentally changing how customers discover your brand online.
Automated bots designed to hoard limited-stock items, abuse promotions, and disrupt sales events, impacting revenue and the experience for genuine customers.
Learn to identify and filter bot profiles in Klaviyo that inflate metrics, corrupt segments, and harm deliverability. Get actionable logic to protect your automations and ensure your retention programs run clean.
Discover how to optimize your Shopify site for AI readability, structure your content for machine understanding, and win visibility in the new era of AI-powered search, where being cited is the new ranking.
See how real-time validation rules can block fraudulent orders, prevent promo abuse, and reduce chargebacks before they happen, protecting your revenue and improving payment processor health.
CEO & Director of Web Development at Cronix
Aman is founder and CEO of Cronix, a leading eCommerce agency known for architecting scalable, high-performance digital solutions for B2B brands. With over 15 years of experience in web development, he has helped global brands modernize their digital infrastructure across a range of techstacks & platforms, including using headless commerce, composable architecture, and strategic integrations. Amandeep brings a practitioner’s perspective on how to solve real-world performance challenges with elegant engineering.
VP at Cronix
As Vice President and Director of Partnerships at Cronix, a full service web development and digital marketing agency, Cassandra consults with brand owners and operators on design and development of eCommerce and lead-generation website projects, data-driven marketing campaigns, and website technology stacks and architecture. Alongside her 50+ person global team of web developers, graphic designers, copywriters, and analysts, she directs the execution of projects and campaigns with her client’s best interests at heart. She’s the thread through it all.
Chief Technology Officer at Nextools
Andrea is the CTO of Nextools, the team behind Cart Block, a real-time fraud prevention app built for Shopify. With 10+ years of experience in custom ecommerce development and app creation, Andrea leads R&D for various Nextools products. He specializes in building scalable tools that help merchants prevent abuse, protect margins, and maintain a seamless customer experience at checkout.
Chief Marketing Officer, Ivy & Co. Studio
Shayna is CMO at Ivy & Co. Studio, a boutique growth studio specializing in email + SMS marketing for beauty, wellness, and lifestyle brands. With over a decade of experience in brand strategy and lifecycle marketing, Shayna helps DTC brands turn customer touchpoints into measurable growth moments.
