Latest eCommerce Trends & News
A quick search for “jewelry hacks” on YouTube returns tens of thousands of videos showing women using paper clips, tape, and even forks to put on a simple necklace. Why? For decades, one of our most common accessories has been designed with frustrating flaws. On the latest How She Got Here podcast, we meet Alicia […]
We’ve learnt so much from listening to female founder stories on the How She Got Here podcast. And there’s one mindset that we find common in each one of them. It simply separates resilient founders from the ones who quit, and it has nothing to do with funding, marketing, or business plans. The mindset is […]
We all know that outfit. The one we spent a month planning and a fortune buying. It was perfect for that one event, and now it just sits there, taking up space. We feel guilty getting rid of it, but it’s clear as day we’re never going to wear it again. We get it. And […]
The term “AI” is everywhere, promising a revolution in how we do business. But for B2B eCommerce leaders, the central question isn’t what AI can do in theory, but how it can solve today’s pressing challenges. The practical perspective to drive real-world growth was the focus of a recent webinar, “From Discovery to Order: Using […]
“Behind every territory is a human being.” This realization from Deirdre Peters became the guiding principle for a multi-million-dollar B2B digital transformation. Second season’s 6th episode of “How She Got Here” brings you the story of Deirdre Peters, the Director of Digital Experience at Boston Scientific. At the heart of Chicago’s B2B Online conference, Cass […]
You’ve seen certain brands pop up on your feed. They have a polished aesthetic, a dedicated following, and a palpable buzz, all before you can even buy their product. But how do they do it? While others wait for a big launch, the founders of Sourmilk are already building their empire, one Instagram reel and […]
Life is unpredictable. And there are times when we find ourselves standing at a crossroads. On one side is a perfectly paved path ahead, while on the other, a wild trail calls your name. That pull, that undeniable urge to chase a passion, is a universal human experience. In the fourth episode of How She […]
The fashion industry is the second-largest global contributor to carbon emissions. Yes, you read that right! And the stakes for our planet couldn’t be higher! It’s a startling reality that inspired Liyin Kok to leave her lucrative job at Amazon and become an entrepreneur. And the team behind How She Got Here – Season 2 […]
Just once! Forget everything you thought you knew about traditional career paths. Because How She Got Here‘s guest is living proof that a background in theatre can be the perfect training ground for building a thriving career in eCommerce. For the second episode of HSHG Season 2, Cass Cross sat down with Hannah Stein, a […]
For too long, many B2B companies have battled sluggish websites. Clunky search functions and rigid platforms have been stifling their growth. Unsurprisingly, this contributes to lost revenue and frustrated buyers. Our recent webinar, “B2B eCommerce That Performs: Search, Speed, and Scalability“, discussed these issues (and their solutions) on June 18. If you were there, you […]
What would it take to bridge the 131-year gap researchers predict until we finally achieve gender parity? For Nicole Harvey, founder of empowHER, part of the answer lies in building powerfully authentic communities that connect women in tech and eCommerce! How She Got Here (HSGH) – season 2 kicks off with an episode featuring Nicole’s […]
Have you ever met a real-life superhero? We’ve all grown up watching heroes on screen. But episode 9B of the How She Got Here podcast is all about a real-life superhero! Our host, Cass Cross, Vice President at Cronix, recently sat down with Dr. Miriam Amanda Smith, a nurse, devoted mother, entrepreneur, and mentor to […]
