Offering the convenience of shopping from anywhere, the ecommerce business model has revolutionized how people buy stuff. The Pandemic further accelerated the growth of ecommerce as people increasingly shifted to online shopping. Considering the dynamics of the ecommerce landscape and changing buyer requirements, the BigCommerce Multi storefront feature was unveiled in 2022.
Soon after the release of the BigCommerce multi-storefront, this feature started grabbing considerable attention from ecommerce store owners. This functionality is excellent for selling different products through multiple stores but with an easy management system.
This article will discuss the multi-storefront BigCommerce feature and the best practices to boost your business.
What Is A Multi-Storefront (MSF)?
Before jumping to that, let us learn about a storefront in ecommerce. A storefront is a front-end part of an ecommerce website which a customer interacts with. It is a solution that allows ecommerce owners to sell and advertise products online for the relevant target audience.
BigCommerce Multi Storefront is the functionality offered by BigCommerce to help its retailers manage multiple online stores from a single BigCommerce account. Thus, merchants can create and manage individual storefronts with different products. You can use a single centralized backend functionality for managing orders, customer data & other data.
A multi-storefront feature is an excellent tool for businesses serving multiple segments like B2B, B2C, retail and wholesale. Now, let us dive into how BigCommerce’s Multi-storefront feature can help businesses thrive digitally.
Advantages of BigCommerce Multi-Storefront
Read on to learn how the Multi-storefront BigCommerce functionality skyrockets your business.
1. Better Customer Experience
Buyers don’t visit your website solely to browse. Most of them clearly know what they want to buy and would like to compare multiple products before purchasing. However, they might soon give up placing an order if you make their buying journey difficult.
With a multi-storefront BigCommerce feature, consumers can quickly find their desired products and purchase them. Better customer experience implies improved brand reach through word of mouth, repeat customers, and more organic leads.
2. Better SEO
Search engine optimization is a crucial driver of propelling ecommerce stores toward success. By increasing your site’s visibility on the search engines, you can expand your brand reach and bring more organic traffic to your website. Moreover, merchants practicing SEO for a while might have heard about bounce rates and how it affects your SEO ranking.
If your store has an extensive catalog of multiple sections and subsections, the consumer can easily get overwhelmed and get lost in between. Each consumer wishes to find the products they wish to buy quickly. If the layout is clumsy or too complex for the buyers, they may look for an alternate option that is easier to navigate.
A multi-storefront BigCommerce functionality can significantly reduce your bounce rates. With multiple stores that are purposefully segmented, consumers can find it easier to navigate and get the products they are looking for. As a result, merchants can witness more conversions and new leads through word of mouth.
3. Seamless Integrates
Integrate the multi-storefront functionality with other BigCommerce features like shipping, payments, and inventory management for a simple and unified buyer shopping experience. Therefore, merchants can now manage all their ecommerce storefronts and respective e-commerce operations from a single location, minimizing the scope for error and saving time.
4. Better Security
The merchants with multi-storefront functionality can access the enterprise-level security features from the BigCommerce platform. These include Secure Sockets Layer (SSL) certificates, firewalls, secure data centers, etc. Hence, better security features help merchants secure their store data and customer data against cyber attacks and fraudulent activities.
5. Centralized Management
Every ecommerce storefront comes with managing several operations like tracking sales, inventory, processing payments, securing customers’ data, etc. It gets even more exhausting when you manage multiple ecommerce stores simultaneously.
Thanks to BigCommerce Multi-storefront functionality, merchants can now access and manage their online stores from a single account. Thus, it becomes easier to update product information, manage orders, and track sales and inventory across all the available storefronts.
6. Support for Scalability
One of the reasons for launching multi-storefront BigCommerce functionality is to support ecommerce businesses looking to scale up. Merchants can seamlessly add new storefronts or extend existing stores without technical complexities.
7. Custom Branding for Each Store
The ultimate purpose of the MSF feature is to let merchants create unique branding for each store, including custom domains and custom design templates. Acquiring the ecommerce multi-storefront functionality means customizing each of your stores to meet the requirements of a relevant target audience.
8. Advanced Marketing Tools
Once you sign up for multi-storefront functionality, you get access to advanced marketing tools of BigCommerce, including email campaigns, SEO optimizations, social media marketing, etc. These tools let you grow your digital presence and acquire more leads.
9. Shared Inventory
With multi-storefront BigCommerce functionality, you can manage a centralized inventory for similar items and never run out of stock or oversell products. Businesses can manage their product inventory from a single account or location.
Any changes made to the inventory, such as adding or removing products, updating stock, editing product information, etc. are reflected in all the integrated stores.
Suppose there is limited stock availability of any product. In that case, this functionality lets merchants allocate stock only to specific storefronts where there is demand, ensuring fair stock distribution across all the storefronts.
10. Capture More Local Customers
Create unique stores for different regions and languages and let your target customers find products in their preferred region and language. So, whether you want to set up localized ecommerce storefronts in new regions or manage multiple brands, you can do it from a single dashboard.
What More Can You Do With BigCommerce Multi-Storefront?
- Set custom pricing for each storefront using price lists.
- Integrate unique and custom domain names and SSL certificates for each ecommerce storefront.
- Integrate web analytics tools like Google Analytics unique to each storefront.
- Set up category-level discounts for each storefront for specific customer groups.
- Apply customizable themes, page templates, widgets, web pages, scripts, and social media links for your ecommerce storefronts.
- Create coupon promotions for each storefront using the Advanced Promotions editor.
You can visit the BigCommerce support for more info.
The BigCommerce Multi-storefront is an excellent feature for ecommerce businesses looking to expand their digital presence and serve more customers globally.
It enables merchants to seamlessly manage multiple online stores from a single platform and customize each ecommerce storefront to the needs of corresponding target audiences.
Running a successful BigCommerce store takes a lot of effort. Thankfully, certified BigCommerce partner agencies like Cronix help ease your burden. Whether you need help with managing a multi-storefront BigCommerce business, SEO, or want BigCommerce Consultancy Services, Cronix is your one-stop destination.
Get in touch to know more!