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Unlock BigCommerce API Benefits: Grow Your Ecommerce Store in 2023

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BigCommerce, an Ecommerce platform, offers developers a range of APIs to create custom integrations and applications. While APIs can be powerful tools, they can also present challenges when it comes to learning and using them effectively. Developers often require assistance understanding new APIs, which can decrease productivity. Among the significant difficulties encountered when learning new APIs are issues related to documentation and compatibility with the source code. If you already have a BigCommerce store and want to optimize your API calls, or are considering whether BigCommerce is the right choice for your business, you’ve come to the right place. This article explores the benefits of utilizing the BigCommerce API and provides practical use cases to elevate your Ecommerce business.

What is the BigCommerce Customer API?

An API, short for Application Programming Interface, enables internet connection between two applications. It comprises a set of functions facilitating programmatic data access and interaction with other software and operating systems.

The BigCommerce Customer API allows access to customer data held within a BigCommerce shop. Developers may use this API to create, read, edit, and remove customer records and access data about client orders, addresses, and other customer-related information. The BigCommerce Customer API can create bespoke applications and integrations that give customers a more personalized shopping experience or assist store owners in better managing their customer relationships.

What are the key benefits of BigCommerce API?

In the below section, we will discuss the key benefits of API:

1. Speed:

If you didn’t have an API, you’d have to call a store whenever a customer wished to add a product to their basket to verify stock levels and availability. APIs make things much faster!

2. Scalability:

The BigCommerce API lets you quickly scale your online store by integrating it with other tools and applications. This means adding new features, expanding your product offerings, and accommodating more traffic without worrying about technical limitations.

3. Integration:

BigCommerce’s API allows you to integrate your online store with popular third-party applications, such as accounting software, email marketing tools, and social media platforms. This can help you streamline your workflow and improve your marketing efforts.

4. Data Access:

The Bigcommerce Storefront API gives access to critical data about your store, such as sales numbers, customer information, and inventory levels. This information may be utilized to make better business decisions and enhance operations.

How Do BigCommerce Customer API Calls Work?

You can use BigCommerce API calls to improve your online store in various ways. Below we have listed some essential APIs and show you how to implement them in your Ecommerce store.

1. Payment API:

The Payment API lets you receive customer payments via various online banking services. Custom checkouts may be created for each user based on purchases, delivery, and payment choices.

2. Storefront API:

The Storefront API effectively creates your online store. It allows you to manage and update customer carts, and stock levels, present order information, update billing addresses, and empty online shopping baskets. Without it, your Ecommerce store wouldn’t function properly.

3. Scripts API:

The Scripts API enables you to receive payments from various online banking services from your customers. Custom checkouts may be created for each user based on purchases, delivery, and payment choices.

4. Graph QL Storefront API:

The Graph QL Storefront API functions similarly to the Storefront API, except it allows you to alter customers’ product and order information.

5. Widget API:

The Widget API enables you to construct reusable content blocks, allowing you to design functions and tools that allow all team members to adapt and manage your online content.


To summarize, gaining access to BigCommerce API advantages might be a game changer for your Ecommerce site in 2023. By accessing the API you can seamlessly integrate with various third-party apps and services, enhancing the functionality and capabilities of your store. This can lead to increased efficiency, improved customer experience, and, ultimately, growth in sales and revenue. With the vast array of resources and support available from BigCommerce, unlocking the API is a smart move for any Ecommerce store looking to stay competitive in the ever-evolving world of online retail.

Frequently Asked Questions:

What exactly is API in BigCommerce?

The BigCommerce APIs enable you to develop applications, automate store processes, and create headless ecommerce solutions. If you’re new to BigCommerce app development, we recommend browsing the App Marketplace (which opens in a new tab) to get a sense of what’s possible.

What is the URL of BigCommerce API?

Use as the gateway URL instead of the BigCommerce store’s secure hostname.

What API host would you like to use BigCommerce?

Consider using Google Cloud Platform’s us-central1 region for hosting. BigCommerce hosts Google Cloud Platform (opens in a new tab) in the us-central1 (opens in a new tab) part of maximizing performance.

How do I get API credentials in BigCommerce?

  1. Log in to your BigCommerce admin panel.
  2. Go to Settings.
  3. Click Create API Account button.
  4. In the Token type field, choose V2/V3 API Token.
  5. Under OAuth Scopes, specify the API resources and permissions to which your app/migration requires access.
  6. Click on the Save button.